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Brand Strategy | Trend Forecasting

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Revitalizing Luxury Retail in India

Project Type

Research

Date

August 2024

Location

New York City

Link

A year long capstone endeavor at Parsons School of Design.

Researched luxury purchase trends and consumer behavior in India to suggest strategies for the growth of international luxury brands in the country.

Introduction

Introduction

Background

Background

Methodology

Methodology

Findings

Findings

Findings

Findings

Findings

Findings

Findings

Findings

Future scope

Future scope

Conclusion

Conclusion

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